market testing

market testing
Ⅰ.
market test UK US noun [C] MARKETING
a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if not, it can be changed and tested again: »

A market test of new packaging will begin this month.

Ⅱ.
market test UK US (also market-test) verb [T]
MARKETING to do a market test on a product: »

All four market-tested designs failed to attract attention from consumers.

market testing noun [U]
»

Market testing of new bioengineered crops is a key part of our strategy.


Financial and business terms. 2012.

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